Shah Rukh Khan’s Kolkata Knight Riders, basking in the glory of their back-to-back wins in the DLF Indian Premier League, are ready to take on the online world as well.
They have signed on Zapak Digital Entertainment, a Reliance Anil Dhirubhai Ambani Group (ADAG) venture, to develop online games for them.
As part of the exclusive one-year tie-up, Zapak will create a cricket gaming zone on the official website of the Knight Riders and is said to make an investment of Rs 1 crore in the deal. The exact value of the deal is not known.
The portal has already gone live with two games. Zapak will release 4-5 games in the next two weeks’ time. They will launch a total of 10 games.
Confirming the deal, Rohit Sharma, chief operating officer, Zapak, said, "The idea is to create a community feature on the portal. So we will not only provide games for the Knight Riders but also run contests and other content about the players and the game."
Sharma said that while the games are free for download, the gaming portal would earn money from advertisements.
Zapak will develop flash-based games on the team as well as individual players. Cricket is the most popular genre on the Zapak portal. Of the 4.5 million registered gamers on the site, 3 million access cricket-based games.
Online content seems to be extremely valuable for IPL. For instance, Vancouver-based Live Current Media bagged a $50 million contract to host the IPL’s online"content.
Showing posts with label Games. Show all posts
Showing posts with label Games. Show all posts
Friday, April 25, 2008
Friday, April 18, 2008
'The Sims' becomes world's top selling computer game
There are no scary monsters to slay, no enemies to shoot and no cars to hijack. But with more than 100 million units sold since its launch in 2000, "The Sims' is the world's best-selling computer game.
The game's publisher, Electronic Arts Inc, announced on that the franchise had hit the 100 million mark. Including all gaming platforms, it is second only to Nintendo's Mario franchise, which has sold 201 million units.
In "The Sims," which can be played online or not, players create homes and businesses for and guide the day-to-day lives of "Sims" characters. It has been published in 60 countries and 22 languages. Its creator, Will Wright, is one of the video game industry's best regarded brains, though he's no longer involved with the title.
Following the game's launch eight years ago, it quickly crossed over from core gamers to a wide audience. Today 60 per cent of the game's players are women, still a rarity among video games, which are dominated by first-person shooters and titles aimed at 20-something men and teenage boys.
"It's appealing to a large market that core video games have traditionally ignored," said Colin Sebastian, an analyst with Lazard Capital Markets.
Nancy Smith, who leads EA's Sims Label, said players find a welcome release in creating a world for their characters. She called it a "very creative sandbox" with a quirky humour that shines through when players can't always make their characters do what they should.
Fans have uploaded more than 100,000 "Sims" movies to YouTube, which Smith said is another testament to the players' creativity. Videos include a "Sims" version of Michael Jckson's "Thriller" and the Broadway musical "Rent.
In "The Sims," which can be played online or not, players create homes and businesses for and guide the day-to-day lives of "Sims" characters. It has been published in 60 countries and 22 languages. Its creator, Will Wright, is one of the video game industry's best regarded brains, though he's no longer involved with the title.
Following the game's launch eight years ago, it quickly crossed over from core gamers to a wide audience. Today 60 per cent of the game's players are women, still a rarity among video games, which are dominated by first-person shooters and titles aimed at 20-something men and teenage boys.
"It's appealing to a large market that core video games have traditionally ignored," said Colin Sebastian, an analyst with Lazard Capital Markets.
Nancy Smith, who leads EA's Sims Label, said players find a welcome release in creating a world for their characters. She called it a "very creative sandbox" with a quirky humour that shines through when players can't always make their characters do what they should.
Fans have uploaded more than 100,000 "Sims" movies to YouTube, which Smith said is another testament to the players' creativity. Videos include a "Sims" version of Michael Jckson's "Thriller" and the Broadway musical "Rent.
Subscribe to:
Posts (Atom)
